Case study · Prodelity · 2025

Prodelity

A PropTech marketplace that lets people buy, sell, rent, and manage property across Africa — with blockchain-secured escrow, verified ownership records, AI-powered valuations, and diaspora-focused financing all in one place.

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Role
Product Designer
Timeline
—
Disciplines
Product Design, Web App, Design Systems

Pan-African

cross-border marketplace

Escrow

blockchain-secured transactions

AI

valuations & market analytics

01The problem

Africa's property market runs on trust that's hard to verify. Fraud, unclear ownership records, and opaque pricing make buying property risky — and for the diaspora, investing back home from abroad is even harder. There was no single, credible place to transact end to end.

02The product

Prodelity brings the whole journey into one marketplace: buy, sell, rent, and manage property, backed by services that de-risk every step.

  • Blockchain-secured escrow and verified ownership records
  • AI-powered valuations and market analytics
  • Diaspora financing with cross-border payment support
  • “Essentials” — legal, construction, interior design and more

03The design challenge

The core design problem was trust. Every screen had to make an unfamiliar, high-stakes transaction feel safe and legible — surfacing verification, escrow status, and clear pricing without drowning first-time buyers in jargon, while still serving agents and developers who live in the platform daily.

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Marketplace
Listing & AI valuation
Essentials services

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